फेसबुक, इंस्टाग्राम पर शेयर कर रहे हैं फोटो तो हो जाएं सावधान, मिल सकता है इनकम टैक्स नोटिस

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हम अक्सर बाहर घूमने जाते हैं, यहां तक कि विदेश भी जाते हैं तो वहां की तस्वीरें सोशल मीडिया पर शेयर करते हैं। सोशल मीडिया के इन्फ्लुएंसर भी ऐसा ही कर रहे हैं।

[{"selector":"#anim-1b4cdf09-7e3f-4e90-bee4-21159ae758b8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.752747382531506%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bbf895fb-381f-4692-bcad-d3f9a510c1b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f7abba21-3e92-44ef-bc77-5ab3e5a35562","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

फैशन, लाइफस्टाइल और फिटनेस के क्षेत्र के कुछ इन्फ्लुएंसर्स ने कुछ ऐसी ही विदेशी तस्वीरें सोशल मीडिया पर शेयर की थीं। लेकिन अब उन्हें आयकर विभाग के नोटिस का सामना करना पड़ रहा है।

[{"selector":"#anim-aa457f83-ca90-4e03-b4f9-62d37bba5605 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.8198094107183%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e7ccdb23-8aa4-4a65-8194-e6f799b7980b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a3e22557-bf66-4098-ae59-c547007c3295","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

आयकर विभाग ने उन 15 सोशल मीडिया इन्फ्लुएंसर्स को नोटिस भेजा है जिन्होंने अपनी विदेश यात्राओं और लग्जरी शॉपिंग की तस्वीरें सोशल मीडिया पर पोस्ट की थीं।

[{"selector":"#anim-3e6710fd-8307-4966-846f-0a04dc0d50e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(43.779461467766836%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b7e1120-35b7-4316-a92c-1cd0fc5ab1f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eacb8599-d660-4bb2-8e0c-b0ab7def911f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

इसके साथ ही विभाग उन इन्फ्लुएंसर्स पर भी नजर रख रहा है जो सोशल मीडिया प्लेटफॉर्म पर कंपनी के लिए विज्ञापन पोस्ट करते हैं और बदले में शून्य या बहुत कम कर का पेमेंट करते हैं।

[{"selector":"#anim-1ce5eb86-133b-40b0-a1df-eb8cd5edaad2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-53.515625167789715%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b51ec212-3a34-4047-9548-8b681d01c9c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-435585b7-84d0-48e0-8ab0-101ab1c66fb6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

इस सूची में एक हाई-प्रोफाइल फैशन इन्फ्लुएंसर, एक लाइफस्टाइल इन्फ्लूएंसर और फिटनेस कोच, एक ट्रैवल इन्फ्लूएंसर और सोशल मीडिया पर बॉलीवुड के बारे में पोस्ट करने वाले प्रसिद्ध इन्फ्लूएंसर भी शामिल हैं।

[{"selector":"#anim-a2d07929-079b-4920-95ea-2e078d0049fe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(63.701223188601105%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-951cd103-9082-421f-95c6-449a69b0666c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-64b1f352-a6ce-4348-828d-f2fba1d02bb2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

हालाँकि, उन्होंने उनके नामों का खुलासा नहीं किया। कई इन्फ्लुएंसर विभाग के रडार पर हैं, जो यूट्यूब, इंस्टाग्राम, ट्विटर और सोशल मीडिया ब्लॉगिंग साइटों पर सामग्री पोस्ट कर रहे हैं।

[{"selector":"#anim-84aca025-9e4f-4362-94fe-874f07abca69 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-19.308960138579266%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-84bcfda4-a939-448a-ae56-efaf314b60bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eed7ae97-d267-4c95-952d-959f69f58304","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

इसी बीच इस अधिकारी ने एक उदाहरण दिया, मुंबई में एक प्रमुख फैशन और लाइफस्टाइल इन्फ्लुएंसर को एक लक्जरी मेकअप ब्रांड का प्रचार करने के लिए इंस्टाग्राम पर प्रति पोस्ट 50,000 रुपये से 1 लाख रुपये मिल रहे थे।

[{"selector":"#anim-0f650e13-4014-4d89-80a6-c72aa4e48328 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-21.170774640812013%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2fb4d46c-0450-4b15-9178-bc9171875ef0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f10b7d2-2d02-41a5-84de-38ac7570b97e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

अधिकारी ने कहा, एक ही कंपनी से विभिन्न पदों के लिए 30 लाख रुपये से अधिक की कमाई के बावजूद, इन्फ्लुएंसर ने केवल 3.5 लाख रुपये की वार्षिक आय दिखाई।

[{"selector":"#anim-cf65ad74-6a3a-4e7e-a0d7-448f79a4eeb6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-63.2314831323176%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bc072c5e-c627-46ec-9d97-3938de250ae1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b3442ef8-90dc-46ad-8177-2c91df702bc9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

इन्फ्लुएंसर मार्केटिंग रिपोर्ट के मुताबिक, 2021 में सोशल मीडिया इन्फ्लुएंसर मार्केट 900 करोड़ रुपये का था, जिसके 2025 तक बढ़कर 2,200 करोड़ रुपये होने का अनुमान है।

[{"selector":"#anim-186a15f3-854f-4cd3-81b9-c1e148c22b1e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(60.68313976449302%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ab15abf5-5554-41b0-aefb-4a15bf6e10e1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e26056d7-bc98-4afc-90d9-da992059a754","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

भारत में 10,000 से 50,000 फॉलोअर्स वाले माइक्रो इन्फ्लुएंसर को प्रायोजित सामग्री पर प्रति पोस्ट 5,000 रुपये से 30,000 रुपये मिलते हैं, जबकि 5 लाख फॉलोअर्स वाले लोगों को प्रति पोस्ट 15,000 रुपये से 40,000 रुपये मिलते हैं।

[{"selector":"#anim-141bc7d3-6b73-4e6a-a585-00c5cc6d433e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-47.56610583412818%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bcec455b-9978-47fb-b93b-3bf248c663bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aab8d010-d648-4725-99d7-306930baa418","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

5 लाख से ज्यादा फॉलोअर्स वाले इन्फ्लुएंसर को प्रति पोस्ट 50 हजार से 1.5 लाख रुपये तक मिलते हैं।

[{"selector":"#anim-eb39a9d7-b03b-43ba-815d-f20496a24a7b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.083210034134858%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cf6b5a66-616b-4376-b405-f47190849943","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4121149b-c698-49e3-ba65-4ddf41867aa6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Photo Credit - Social Media

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